Hanes invests in Hemp!

17 08 2009

After a decade trying to prove that hemp could be soft as cotton, one American company is starting to draw the attention to its product from some of the world’s biggest consumer brands.

Naturally Advanced CEO, Ken Barker poses with hemp fibres.

Based in Portland, Oregon – Naturally Advanced Technologies Inc. – has developed an enzyme treatment which makes organic fibres (principally hemp and flax) suitable for producing clothes and other uses.  This treatment is known as “Crailar Fiber Technology”.  Here’s the information that Naturally Advanced provides about Crailar on their website:

“CRAILAR employs a simple, efficient 100% organic, enzyme bath and scales easily to leverage the global industrial hemp industry. In addition, CRAILAR Organic Fiber will be cost-comparable to organic cotton. Therefore, CRAILAR enables the transformation of hemp into a better sustainable alternative to organic cotton. ”

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